The brand started in France in 2012 and it took 4 years of laboratory research to perfect the Yumi™ 2.0 formula released in 2019. The luxurious keratin treatment was made popular in Beverly Hills and is trusted by celebrities. This exclusive brand can only be accessed if you are personally trained by Yumi™ while other brands are open to the public. The formula isn't only a lash lift, it's also a keratin protein treatment that adds nutrients to your lashes, best known for its' reparative qualities that replenish, heal, and hydrates the lashes and brows.
Yumi™ ingredients contain aloe vera which promotes cell renewal and leaves lashes silky and strong. The formulation provides more intense hydration and nourishment to lashes while the keratin proteins provide strength to the lashes. This innovative formula is different from other brands because it’s hypoallergenic, cruelty-free, vegan, keratin-based only, no perm ingredients, no harsh chemicals, non-toxic, paraben-free, formaldehyde-free, and ammonia-free. Yumi™ is also EU-approved which exceeds the FDA standards of the US.